新入门商家务必安排直播同学全部学习～
进阶版商家重点关注商业化投入+商家层级跃迁
想要能力up～快安排培训计划

规则指南篇
【新人必读规则】违禁信息（上）https://taolive.taobao.com/college/index.html#/Details/?contentId=327354518702
【新人必读规则】违禁信息（下）https://taolive.taobao.com/college/index.html#/Details/?contentId=326963209855
【新人必读规则】虚假宣传（上）https://taolive.taobao.com/college/index.html#/Details/?contentId=326511776170
【新人必读规则】虚假宣传（下）https://taolive.taobao.com/college/index.html#/Details/?contentId=327355422794
【新人必读规则】假货解读https://taolive.taobao.com/college/index.html#/Details/?contentId=326963737688
直播开播封面图合规注意事项https://taolive.taobao.com/college/index.html#/Details/?contentId=342035533240
守护知识产权，杜绝盗版恶行！https://taolive.taobao.com/college/index.html#/Details/?contentId=342916223046
直播选品注意杜绝描述不符https://taolive.taobao.com/college/index.html#/Details/?contentId=342034293854
大促合规安全知识宣导https://taolive.taobao.com/college/index.html#/Details/?contentId=349263611251

中控台操作指南篇
【中控台指南】如何找到新中控及如何快速获取使用指南https://taolive.taobao.com/college/index.html#/Details/?contentId=326950013185
【中控台指南】中控台整体框架介绍https://taolive.taobao.com/college/index.html#/Details/?contentId=326502300413
【中控台指南】如何创建及管理直播https://taolive.taobao.com/college/index.html#/Details/?contentId=327347534112
【中控台指南】围绕直播讲解/装修/互动/推广/体检介绍https://taolive.taobao.com/college/index.html#/Details/?contentId=327352250137
【中控台指南】数据/货品/粉丝介绍https://taolive.taobao.com/college/index.html#/Details/?contentId=327352250137
【中控台指南】1+N直播玩法介绍https://taolive.taobao.com/college/index.html#/Details/?contentId=326508344686

中控台数据分析篇
新版实时数据大屏https://taolive.taobao.com/college/index.html#/Details/?contentId=328448448460
预热数据怎么看？加购数据分析思路https://taolive.taobao.com/college/index.html#/Details/?contentId=338415560134
预售尾款期数据怎么看？https://taolive.taobao.com/college/index.html#/Details/?contentId=338415156386
大促期数据机会分析 https://taolive.taobao.com/college/index.html#/Details/?contentId=339760251208
红包数据&商家渠道价值数据https://taolive.taobao.com/college/index.html#/Details/?contentId=339759471403
直播数据分析策略-大促作战室https://taolive.taobao.com/college/index.html#/Details/?contentId=326965313547

开播基础【直播前】系列课
https://taolive.taobao.com/college/index.html#/Details/?contentId=342653267272
PC端：
【设施升级】不同产品直播间空间场景如何选择https://taolive.taobao.com/college/index.html#/Details/?contentId=335284558575
【设施升级】空间有限如何搭建多个场景直播间https://taolive.taobao.com/college/index.html#/Details/?contentId=335685903928
【设施升级】打造高质感背景直播间https://taolive.taobao.com/college/index.html#/Details/?contentId=335284978840
【设施升级】想做好直播这些设备不能缺https://taolive.taobao.com/college/index.html#/Details/?contentId=335286082084
【设施升级】如何布置出更加高级和吸引力的直播间 增强粉丝停留https://taolive.taobao.com/college/index.html#/Details/?contentId=335287246151
【团队构建】直播团队都有哪些人https://taolive.taobao.com/college/index.html#/Details/?contentId=335688043914
【团队构建】没有团队如何做直播https://taolive.taobao.com/college/index.html#/Details/?contentId=335686807562
【团队构建】直播间初期如何给主播定制绩效https://taolive.taobao.com/college/index.html#/Details/?contentId=334857469073
【团队构建】怎样快速招募到合适主播https://taolive.taobao.com/college/index.html#/Details/?contentId=334386368788
【团队构建】如何打造有品牌调性的主播人设https://taolive.taobao.com/college/index.html#/Details/?contentId=335288462575
【团队构建】如何高效利用直播团队https://taolive.taobao.com/college/index.html#/Details/?contentId=334859133010
【创建技巧】如何一部手机搞定直播间创建https://taolive.taobao.com/college/index.html#/Details/?contentId=335690783246
【创建技巧】好的标题让你直播间流量翻倍https://taolive.taobao.com/college/index.html#/Details/?contentId=334859133604
【创建技巧】一张好的直播图片让你省下N多推广费https://taolive.taobao.com/college/index.html#/Details/?contentId=335690983782

开播基础【直播中】系列课
https://taolive.taobao.com/college/index.html#/Details/?contentId=341878433132
PC端：
【引流优化】如何提升直播间陌生人转粉率https://taolive.taobao.com/college/index.html#/Details/?contentId=334859501888
【引流优化】如何解决直播间“尬聊”情况 https://taolive.taobao.com/college/index.html#/Details/?contentId=334860297002
【引流优化】快速提升直播场观打造火爆直播间https://taolive.taobao.com/college/index.html#/Details/?contentId=335290530222
【引流优化】如何开通超级直播https://taolive.taobao.com/college/index.html#/Details/?contentId=334389136628
【引流优化】巧设埋点，用店铺为直播流量助攻https://taolive.taobao.com/college/index.html#/Details/?contentId=334860297721
【引流优化】用私域流量为直播间作冷启动https://taolive.taobao.com/college/index.html#/Details/?contentId=335291378023
【营销技巧】如何高效做直播间透出https://taolive.taobao.com/college/index.html#/Details/?contentId=335692503779
【营销技巧】如何标记直播看点https://taolive.taobao.com/college/index.html#/Details/?contentId=334390500098
【营销技巧】如何设置直播间营销互动玩法https://taolive.taobao.com/college/index.html#/Details/?contentId=335288614734

开播基础【直播后】系列课
https://taolive.taobao.com/college/index.html#/Details/?contentId=342759467440
【粉丝运营】如何在下播后也能吸引粉丝 https://taolive.taobao.com/college/index.html#/Details/?contentId=335293670883
【粉丝运营】如何设置粉丝等级 https://taolive.taobao.com/college/index.html#/Details/?contentId=334393144078
【粉丝运营】如何增加粉丝回访率https://taolive.taobao.com/college/index.html#/Details/?contentId=334863873567
【数据复盘】诊断直播货品，洞察用户需求https://taolive.taobao.com/college/index.html#/Details/?contentId=335294618799
【数据复盘】解读数据提升直播能力https://taolive.taobao.com/college/index.html#/Details/?contentId=335294926819

商业化投放——超级直播使用教程系列课
https://taolive.taobao.com/college/index.html#/Details/?contentId=341693004272
什么是超级直播？https://taolive.taobao.com/college/index.html#/Details/?contentId=328522001937
超级直播-爆品加热使用教程https://taolive.taobao.com/college/index.html#/Details/?contentId=328523973594
超级直播-加油包使用教程https://taolive.taobao.com/college/index.html#/Details/?contentId=329298807655
超级直播-专业版使用教程https://taolive.taobao.com/college/index.html#/Details/?contentId=329299991012
超级直播-管家版使用教程https://taolive.taobao.com/college/index.html#/Details/?contentId=327563096100
超级直播怎么出价？https://taolive.taobao.com/college/index.html#/Details/?contentId=328945466047
超级直播如何查看数据报表？https://taolive.taobao.com/college/index.html#/Details/?contentId=328097988814
超级直播如何查看红包和优惠券？https://taolive.taobao.com/college/index.html#/Details/?contentId=328552801406
超级直播如何开票&自动充值？https://taolive.taobao.com/college/index.html#/Details/?contentId=328954518570
超级直播精细化投放案例解读https://taolive.taobao.com/college/index.html#/Details/?contentId=328097536768
【投放策略】超级直播内容承接策略？https://taolive.taobao.com/college/index.html#/Details/?contentId=328089340835
【投放策略】超级直播人群承接策略？https://taolive.taobao.com/college/index.html#/Details/?contentId=329331895681
【投放策略】超级直播时段承接策略？https://taolive.taobao.com/college/index.html#/Details/?contentId=328090532087
【营销玩法】超级直播短直联动怎么玩？https://taolive.taobao.com/college/index.html#/Details/?contentId=328097536442
【营销玩法】超级直播直播测款怎么玩？https://taolive.taobao.com/college/index.html#/Details/?contentId=328954454208
【营销玩法】超级直播白盒创意怎么玩？https://taolive.taobao.com/college/index.html#/Details/?contentId=328554373397

工具设置篇
直播间常用红包如何设置https://taolive.taobao.com/college/index.html#/Details/?contentId=338735028081
你会设置秒杀吗https://taolive.taobao.com/college/index.html#/Details/?contentId=326512268396
你会推送秒杀吗https://taolive.taobao.com/college/index.html#/Details/?contentId=327356838380
宠粉红包怎么玩有效果https://taolive.taobao.com/college/index.html#/Details/?contentId=326964017791
热浪币新功能产品上线介绍https://taolive.taobao.com/college/index.html#/Details/?contentId=343534936708
做好直播讲解，得公域流量 https://taolive.taobao.com/college/index.html#/Details/?contentId=338735028631 了解直播虚假宣传高频违规词系列课
https://taolive.taobao.com/college/index.html#/Details/?contentId=341440344104
PC端
直播虚假宣传之化妆品高频违规词https://cloud.video.taobao.com/play/u/1569955/p/1/e/6/t/1/316587504846.mp4
直播虚假宣传之保健品高频违规词https://taolive.taobao.com/college/index.html#/Details/?contentId=339219633713
直播虚假宣传之医疗功效违规词https://cloud.video.taobao.com/play/u/1787241/p/1/e/6/t/1/321822247601.mp4

商家层级跃迁篇
【V1-V2】V1快速破层升级指南https://taolive.taobao.com/college/index.html#/Details/?contentId=332166277048
【V1-V2】新手商家如何高效打造直播团队https://taolive.taobao.com/college/index.html#/Details/?contentId=331706384879
【V1-V2】小白商家难点剖析及应对方法https://taolive.taobao.com/college/index.html#/Details/?contentId=331707548456
【V3-V4】玩转平台如何快速获取流量https://taolive.taobao.com/college/index.html#/Details/?contentId=332977979612
【V3-V4】如何做好私域留存https://taolive.taobao.com/college/index.html#/Details/?contentId=332588426114
【V3-V4】精细化运营必看的核心数据https://taolive.taobao.com/college/index.html#/Details/?contentId=331708484385
【V5-V7】店铺主播培养与管理https://taolive.taobao.com/college/index.html#/Details/?contentId=332588374903
【V5-V7】店铺直播复盘https://taolive.taobao.com/college/index.html#/Details/?contentId=332590238078

商家成长提升篇
新手玩转粉丝秘籍系列课
https://taolive.taobao.com/college/index.html#/Details/?contentId=341746553615
PC端：
新手玩转粉丝秘籍—新粉留不住？一招搞定！https://taolive.taobao.com/college/index.html#/Details/?contentId=341127045420
新手玩转粉丝秘籍—做好这个动作，销售额翻倍！https://taolive.taobao.com/college/index.html#/Details/?contentId=342002215610
新手玩转粉丝秘籍—拉新增粉利器大集合，小白教程！https://taolive.taobao.com/college/index.html#/Details/?contentId=340638784301

场景焕新指南-3D沉浸式直播
https://taolive.taobao.com/college/index.html#/Details/?contentId=342222010676
PC端：
场景换新介绍https://taolive.taobao.com/college/index.html#/Details/?contentId=341590022547
绿幕直播（智慧大屏）https://taolive.taobao.com/college/index.html#/Details/?contentId=342002899264
3D沉浸式直播https://taolive.taobao.com/college/index.html#/Details/?contentId=342002571793

直播间效果提升秘籍
https://taolive.taobao.com/college/index.html#/Details/?contentId=341748849011
PC端：
常见问题分析https://taolive.taobao.com/college/index.html#/Details/?contentId=342003195722
常见问题解决方案 https://taolive.taobao.com/college/index.html#/Details/?contentId=340640224556

写好这份EXCEL，脚本直播就不慌
https://taolive.taobao.com/college/index.html#/Details/?contentId=342619863833
PC端：
【直播脚本】1.分工脚本https://taolive.taobao.com/college/index.html#/Details/?contentId=340640792141
【直播脚本】2.产品脚本https://taolive.taobao.com/college/index.html#/Details/?contentId=341590694586
【直播脚本】3.活动脚本https://taolive.taobao.com/college/index.html#/Details/?contentId=341129961119

活动中直播间效果提升实操
https://taolive.taobao.com/college/index.html#/Details/?contentId=341749657445
PC端：
优惠券设置及投放 https://taolive.taobao.com/college/index.html#/Details/?contentId=340640588740
直播间付费推广https://taolive.taobao.com/college/index.html#/Details/?contentId=341129541630
直播间高转化互动技巧https://taolive.taobao.com/college/index.html#/Details/?contentId=341129945507

“做好这三步，双12转化翻翻”
https://taolive.taobao.com/college/index.html#/Details/?contentId=342214042597
PC端：
直播间人群洞察https://taolive.taobao.com/college/index.html#/Details/?contentId=340641592274
大促流量承接留粉https://taolive.taobao.com/college/index.html#/Details/?contentId=340642232056
大促流量承接转化https://taolive.taobao.com/college/index.html#/Details/?contentId=340642292174

淘宝直播间内的品牌私域运营
https://taolive.taobao.com/college/index.html#/Details/?contentId=342222010676
PC端：
直播间内粉丝管理工具https://taolive.taobao.com/college/index.html#/Details/?contentId=342004611929
直播活动和主题场景营销下的粉丝圈层https://taolive.taobao.com/college/index.html#/Details/?contentId=341130781755
粉丝群内的精细化管理https://taolive.taobao.com/college/index.html#/Details/?contentId=342006115352

如何正确复盘？
https://taolive.taobao.com/college/index.html#/Details/?contentId=342225194893
PC端：
【直播复盘】1.如何查找直播数据https://taolive.taobao.com/college/index.html#/Details/?contentId=342005587716
【直播复盘】2.数据定义及作用https://taolive.taobao.com/college/index.html#/Details/?contentId=341595074072
【直播复盘】3.直播团队分工匹配数据责任https://taolive.taobao.com/college/index.html#/Details/?contentId=340643076608
【直播复盘】4.复盘前的准备工作https://taolive.taobao.com/college/index.html#/Details/?contentId=341594054448

售后服务篇
大促期常见问题及应对https://taolive.taobao.com/college/index.html#/Details/?contentId=342352718087
玩转老客提业绩https://cloud.video.taobao.com/play/u/1957622/p/1/e/6/t/1/328287406643.mp4
大促返场，收割剩余流量https://cloud.video.taobao.com/play/u/1957622/p/1/e/6/t/1/327887325288.mp4
遇到退换货要如何处理？https://cloud.video.taobao.com/play/u/1957622/p/1/e/6/t/1/328277042927.mp4
少发漏发错发如何处理https://cloud.video.taobao.com/play/u/1957622/p/1/e/6/t/1/327440888044.mp4
活动中的客服要注意哪些https://cloud.video.taobao.com/play/u/1957622/p/1/e/6/t/1/327907409026.mp4
支付比，分时段，尾款率跟进爆发期数据，及时调整活动策略https://cloud.video.taobao.com/play/u/1957622/p/1/e/6/t/1/328671415616.mp4
监控数据做好爆发期https://cloud.video.taobao.com/play/u/1957622/p/1/e/6/t/1/328277042931.mp4

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